Digital transformation has gained a new dimension with the advancement of artificial intelligence (AI). However, is it effective to market this progression in the same way everywhere? Let’s seek an answer by exploring where AI marketing thrives and where it might face backlash.

Where Does AI Excel?

Many modern software and platforms are powered by robust AI algorithms. Platforms like GitHub Copilot optimize code writing and suggestion processes, while platforms such as Spotify and Netflix offer customized recommendations based on user preferences. In marketing these applications, AI is presented as a tool that streamlines and personalizes user experiences.

FinTech and AI

In financial technologies (FinTech), the marketing of AI has also marked a significant success. For instance, credit score predictions, investment suggestions, or automated trading systems use AI to provide users with the potential for better financial decisions.

But Can It Achieve The Same Success Everywhere?

In sectors where emotional expectations and empathy are crucial, such as customer services, the marketing strategy for AI needs to be much more nuanced. People typically prefer speaking to a real person when they encounter problems or seek assistance on a specific issue. A chatbot or automated response system may not meet a user’s emotional needs, potentially harming brand loyalty.

AI in the Health Sector

A similar scenario is evident in the health sector. For instance, AI-assisted diagnostic systems have revolutionized medical imaging and diagnosis. However, if AI marketing creates a perception that it can replace the human touch in a patient’s treatment process or psychological support, it can be a sensitive issue.

What Should the Correct Marketing Strategy for AI Be?

For AI to be marketed successfully, one needs to consider the industry-specific expectations and needs of the target audience. While emphasizing AI can have a positive impact on products targeting tech enthusiasts, adopting a “human-centric” approach might be more effective for services aimed at the general public.

Conclusion

While AI offers immense benefits across various sectors, marketing strategies for this technology should be tailored according to the industry it’s applied in. By addressing both the advantages of AI and understanding users’ emotional needs and expectations, both businesses and consumers can reap the best benefits from this technology.